Alberta Golf announces new Director of Business Transformation

Alberta Golf (Calgary) – Alberta Golf is excited to announce that Sarah Urbanowski has joined our team as Director of Business Transformation, responsible for leading market research and developing a value proposition for the recreational golfer and enhancing digital innovation within Alberta Golf.

Urbanowski is a brand and communications strategist with over a decade of experience developing and managing brands as well as leading high impact audience engagement plans.

A recent graduate from Haskayne School of Business in the Executive MBA program, Urbanowski also holds a Bachelor of Communications with a major in Journalism and has previous experience with Alberta Golf as a member of our Communications Committee.

Her previous achievements include playing an instrumental role in developing strategies to support the $2 Billion Airport Development Program at YYC Calgary International Airport as well as leading the development of a new consumer brand for ATCO Energy in the home service category called  Rümi.

Urbanowski is a passionate golfer who spent 50 rounds on courses across our province in 2020 enjoying the game and connecting with numerous recreational golfers.

“I am thrilled to join the team at Alberta Golf as we look for innovative ways to better engage with the recreational golfer,” said Urbanowski. “This is an exciting opportunity to combine my passion for developing and growing new and established brands within Alberta with my love for the game of golf. I am looking forward to working with all of our partners to co-create products and services that evolve and grow the game.”

Welcome to the team Sarah !

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