Footjoy reimagines classic with Premiere Series shoe
FootJoy shoes have been trusted by more professional golfers than any other brand through an uncompromising commitment to quality, unrivaled design, and a single-minded focus on golf performance. In fact, FJ has been the #1 shoe on the PGA Tour for 75 consecutive years, an impressive streak in any sport.
That same pioneering spirit of innovation continues today, driving FootJoy to elevate the standard of performance and style in golf footwear.
As part of FootJoy’s continued brand innovation, FJ is excited to introduce you to The Premiere Series, a modern representation of the classic golf shoe for men and women.
INSPIRED BY THEN
Designed in collaboration with several PGA Tour players, The Premiere Series will feature three new upper designs, inspired by the past but made relevant for today. Influenced by the discerning taste of the modern golfer, each collection uses soft, supple premium leather uppers and ultra-lightweight materials, as well as exquisite detailing that deliver distinctly modern classic styling.
The Tarlow collection is inspired by Bill and Dick Tarlow, who bought the FootJoy business in 1957 and focused the brand primarily on golf. The Tarlow collection, a modern interpretation of the timeless cap toe design, uses a natural grain leather in the vamp and the quarter, complimented by a coordinated croc print in the heel, cap toe and eyestay. The midsole is complimented by a natural leather welt and contrast stitch.
The Packard collection is inspired by Frederick Packard, FootJoy’s founder and a shoe pioneer who drove the adoption of many modern manufacturing and design innovations still employed today. The Packard collection features exquisite detailing and a pebble grain leather in both the vamp and the quarter. The collection uses a calfskin croc print accent in the saddle area, complimented by a natural leather welt and contrast stitching.
Inspired by Perley Flint, a young Harvard graduate and avid golfer who designed FootJoy’s first golf shoe in the 1920’s, this collection is clean and refined. A smooth ChromoSkin leather is used in the upper, highlighted by a nice embossed detailing on the saddle area, a refined FJ ornament as well as a nice piping on the side. Inside the shoe, you will find premium lambskin linings and a new fitbed for exceptional comfort.
SUPERCHARGED FOR NOW.
While timeless in design, the Premiere Series is infused with performance innovation, led by the all-new VersaTrax+ outsole. This revolutionary anti-channeling tread pattern is engineered to provide grip for any lie or angle, providing total traction coverage, reducing any slippage. VersaTrax+ utilizes multiple TPU compounds to grip any surface – a harder TPU for on-course grip and a softer TPU for traction on harder surfaces.
“We saw a terrific opportunity to completely reinvent the classically inspired golf shoe from the ground up,” said Chris Tobias, Vice President, FJ Footwear. “And to accomplish that, we leveraged every ounce of innovation, as well as direct input from the world’s best players, to deliver next-level performance with a distinctly modern take on classic design.”
The Premiere Series also delivers on comfort, featuring a Ortholite EcoPlush FitBed® that delivers perimeter stability in the heel as well as super-soft and comfortable custom underfoot cushioning.
Tour proven, The Premiere Series will be worn by more Tour players in 2021 than any other golf shoe, including Justin Thomas, Adam Scott, Ian Poulter, Webb Simpson and many, many more. In fact, even during testing, the Premiere Series was the shoe chosen by more players at the 2020 Masters Tournament than any other.
“I was lucky enough to work with the team over the last several years to talk about what’s needed for the best golf shoe out there,” said Adam Scott. “My big belief is that FootJoy should have the best golf shoe out there and I believe they’ve achieved that with The Premiere Series.”
“I love ‘em,” said Webb Simpson. “They are a bit classic, which remind me of what I wore growing up, but definitely have a super modern twist while keeping that FootJoy look.”
“They feel super comfortable the moment you put them on,” said Ian Poulter. “They don’t need breaking in which is a massive plus, and I also obviously love the fact I can customize them!”
For those looking to design their own golf shoes, The Premiere Series is available on MyJoys. Create custom MyJoys with millions of possible combinations of colours, prints, laces and more, available for both Men and Women in both Laced and BOA.
FEATURES AND BENEFITS
- Soft, supple, waterproof Pittard’s leather uppers featuring patterns that are modern interpretations of classic style
- Estane® TPU, provides enhanced traction on all surfaces
- Ortholite EcoPlush FitBed® for enhanced stability and comfort
- Featuring Pulsar Low Profile Cleats by Softspikes
- Luxurious, soft and supple sheepskin linings inside Tarlow and Packard. Flint utilizes super soft microfiber linings in order to achieve a distinctive pop of color
- Laser Street Last (Men): Full rounded toe character, standard forefoot and instep with a slightly narrow heel. Refined toe shape for a classic profile
- Performa Last (Women): Full rounded toe character, fuller fit across forefoot, narrower fit in heel
- Two-year waterproof warranty
- MyJoys customization available
The Premiere Series is available in Canada on March 1 starting at $299.